In my last corporate gig, I reported to the Vice President of Marketing. One of my most important functions was to translate the "geek". He wasn't a programmer, or a designer. But he needed to understand what was going on so he could run the business. That's where I fit in... I translated the geek. I was his "Universal Translator".
Yes, this video is now four years old... it's still right...
10 Business Lessons from Star Trek
Lesson 6: Clients are Aliens and You're the Universal Translator