Sweat the Small Stuff - TEDTalk - Rory Sutherland

At almost 500,000 views, this TED talk by Rory Sutherland proposes that large companies have lost touch with what actually matters to people. In this talk he suggests that we should sweat the small stuff in order to be memorable. The "big" stuff is done very well - but the "small" stuff - the user interface is done very poorly.

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers.