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In my last corporate gig, I reported to the Vice President of Marketing.  One of my most important functions was to translate the "geek".  He wasn't a programmer, or a designer.  But he needed to understand what was going on so he could run the business.  That's where I fit in... I translated the geek.  I was his "Universal Translator".

 Yes, this video is now four years old... it's still right... 

10 Business Lessons from Star Trek

Lesson 6:  Clients are Aliens and You're the Universal Translator